LIVEPRODUCT LAUNCH // SAN FRANCISCO
Product Launch and Demo Video Production in San Francisco
Argus HD produces product launch films, SaaS and app demo videos and live launch keynotes for Bay Area tech teams. One in-house San Francisco crew handles the script, the studio or on-site shoot, the motion graphics and every cutdown you need for launch day.
- Launch films, demos and keynotes
- Studio and on-location shoots
- Live production since 2008
- Cutdowns for every channel
TRUSTED BY
Leading brands trust us for product launch and demo videos that drive adoption
Bay Area launch partner
Launch Videos Built for How Silicon Valley Ships
Most launch videos fail for the same reason: they arrive late, they explain features instead of value, and there is only one version when the launch needs twenty. Argus HD plans your product launch video around the launch calendar, not the other way round, so the hero film, the demo walkthrough and the social cutdowns are ready the morning you go live.
We have filmed launches for Skydio, PagerDuty and Google teams across San Francisco, SoMa, Palo Alto and San Jose. That means we know how to turn a product roadmap into a story a buyer, an investor and a journalist all understand in under two minutes.
Every launch film is shaped so a buyer, an investor and a journalist all understand it in under two minutes, with crews across San Francisco, SoMa, Palo Alto and San Jose.
Launch teams we have filmed for
SkydioPagerDutyGoogle
- Positioning, script and storyboard
- Live-action and screen-capture demos
- Launch keynote filming and streaming
- Cutdowns for web, social and ads
PRODUCT STUDIO // SOUTH SAN FRANCISCO
432 North Canal St, Suite #12
South San Francisco, CA 94080
Get directions →
12K
Cinema
4K
Broadcast
16
Stops
15K
Lumens
K2
PA System
2X
Stream Paths
7+
Platforms
3X
Cam Podcasts
50+
Crew
8+
Core Team
1/2
Day Setup
24H
Turnaround
LAUNCH KIT // READY TO SHIP
Hero launch filmProduct demosSaaS walkthroughsKeynote livestreamSocial cutdownsTrade show loops
Argus HD at a glance: product launch and demo video production in San Francisco
FOUNDED
2014 by Tim Kay
STUDIO
South San Francisco, CA
GOOGLE RATING
5.0 ★ on Google
LIVE SINCE
2008, YouTube’s first live event
CLIENTS
Google, Salesforce, Microsoft, OpenAI
AREAS SERVED
San Francisco, Bay Area
Project videos
Watch Our San Francisco Video Production Work
Google Doodle
Brand film · Google
Side Hustle Kickstarter
Campaign video
New School Summit
Conference coverage
What we produce
Product Launch and Demo Video Services in San Francisco
Everything a launch needs from one team, live action and motion graphics together, delivered as a ready to publish asset kit.
Product Launch Hero Film
A cinematic 60 to 120 second film that tells the why behind your product, built for your launch page, keynote opener and paid campaigns.
Product Demo Videos
Clear, feature by feature demo videos that show real people solving real problems, ideal for sales teams, onboarding and website conversion.
SaaS and App Walkthroughs
Screen capture, UI animation and on-camera presenters combined into crisp SaaS demo and app walkthrough videos that make complex software simple.
Hardware and Tabletop Product Shoots
Hero product shots, macro detail and lifestyle footage in our South San Francisco studio, with controlled lighting, motion control and clean backgrounds.
Live Launch Keynotes and Streaming
Multi-camera filming and live streaming for launch events and keynotes at Moscone Center, hotel ballrooms or your office, with same-day highlight clips.
Social and Ad Cutdowns
Vertical, square and widescreen cuts at 60, 30, 15 and 6 seconds for LinkedIn, YouTube, Instagram, TikTok, Product Hunt and paid ads, captioned and on brand.
Pricing
How Much Does Product Launch and Demo Video Production Cost in San Francisco?
Every product launch and demo video production quote is built around your dates, the crew and gear the project needs and what you need delivered. Send your details and we come back with a fixed, line-item quote after a 15-minute call, so you see every cost before you book.
Product Launch and Demo Video Production in San Francisco
Argus HD produces product launch films, SaaS and app demo videos and live launch keynotes for Bay Area tech teams. One in-house San Francisco crew handles the script, the studio or on-site shoot, the motion graphics and every cutdown you need for launch day.
Our process
How We Produce Your Launch Video in 6 Steps
A launch-first workflow that works back from your go-live date.
01
Positioning and Launch Brief
We learn your product, audience and launch date, then agree the message, the asset list and the deadline for each deliverable.
02
Script and Storyboard
Our writers turn features into benefits, then storyboard every scene so stakeholders sign off before a camera rolls.
03
Pre-Production
Casting, locations, props, product prep, UI capture plans and a written run of show, all handled in house.
04
Shoot Day
Studio or on-location filming with cinema cameras, lighting and sound, plus screen recording and B-roll in the same day.
05
Edit, Motion Graphics and Grade
Editing, UI animation, motion graphics, colour grading, sound mix and captions, with timecoded review rounds.
06
Launch Delivery
Masters and every cutdown delivered in the right formats ahead of launch day, plus optional live keynote coverage.
Why Argus HD
Why Bay Area Teams Choose Argus HD for Launch Videos
Other studios sell one video. We deliver a full launch kit and can cover the launch event itself.
Launch Day Coverage
The only Bay Area team that can produce your launch film and also film and stream the live keynote, then cut highlights the same day.
In-House Product Studio
Our South San Francisco studio and green screen stage give hardware and tabletop products a polished, controlled look.
One Team, No Hand-Offs
Writers, crew, editors and motion designers work under one roof, so your story stays consistent from script to final cut.
A Complete Asset Kit
Hero film, demo, walkthrough and social cutdowns planned together, so every channel launches with the right version.
1 Team
Same senior crew from scoping call to delivery
15 Min
Scoping call to a fixed, line-item quote
INCLUDED ON EVERY SHOW // NO SURPRISES
Dedicated producerWritten run-of-showRedundant backupsReview linkEvery delivery format
Our SF footprint
Product Video Production Across the Bay Area
We film launch and demo videos for startups and enterprise tech teams across San Francisco and the wider Bay Area, in our South San Francisco studio or at your office, lab or event venue.
Studio or On-Site
Shoot hero product footage in our studio, then capture lifestyle and team scenes at your office or a Bay Area location in the same production.
Permits, Venues and Logistics
We handle location scouting, permits, insurance and product logistics, so your team stays focused on the launch.
Where We Work
SoMa & Downtown SF · Mission Bay · Palo Alto & Menlo Park · Mountain View & Sunnyvale · San Jose · Oakland & Emeryville
NOW BOOKING
Planning a product launch video in San Francisco? Let us help.
Share your goals, date and location. Get a fixed, line-item quote after a 15-minute call with our producers.
- Launch films and product demos
- Keynote filming and live stream
- Social, ad and website cutdowns
- Same-day highlight edits
HOW BOOKING WORKS
01
Share your date and venue
Tell us the event, audience and goal in two minutes.
02
15-minute scoping call
Talk directly with a producer, not a sales rep.
03
Fixed, line-item quote
A written scope and price before anything is booked.
Client reviews
What Product Teams Say After Launch Day
Product and marketing teams rebook us because demos look sharp on every screen and cutdowns are ready for launch.
Thank you all for your hard work. We couldn’t have asked for a better A/V experience. Your team was amazing to work with.
RTRay T.
Google
Everything is looking great… Everyone here (right up to the CEO) is very pleased at the look of the video.
CSCharles Spier
Meetings & Events International
We just watched the finished video and it blew us all away! Looking forward to working with you and your crew again real soon.
MBMike B.
D&J Tile
It was a pleasure working with you. I really appreciate your patience with our system and also for tuning in on what we wanted the video to look like. You (Argus) nailed it!
SSilvina
U.S. Tennis Association, NorCal
Thank you all for your hard work. We couldn’t have asked for a better A/V experience. Your team was amazing to work with.
RTRay T.
Google
Everything is looking great… Everyone here (right up to the CEO) is very pleased at the look of the video.
CSCharles Spier
Meetings & Events International
We just watched the finished video and it blew us all away! Looking forward to working with you and your crew again real soon.
MBMike B.
D&J Tile
It was a pleasure working with you. I really appreciate your patience with our system and also for tuning in on what we wanted the video to look like. You (Argus) nailed it!
SSilvina
U.S. Tennis Association, NorCal
Trusted on productions for Google, Salesforce, Microsoft, OpenAI and the Golden State Warriors
Behind the scenes
Our Product Video Crew on Set
Real launch shoots: product close-ups, demo screens, keynote stages and studio lighting across Silicon Valley. One senior crew takes your launch from script to cutdowns.
FAQ
Product Launch Video Questions, Answered
How long does a product launch video take to produce?
Most launch films take three to six weeks from brief to final delivery. If your date is tight we can run script, shoot and edit in parallel and deliver in as little as two weeks.
How much does a product demo video cost in San Francisco?
Cost depends on length, live action versus animation, number of shoot days and how many cutdowns you need. We send a fixed, line-item quote after a 15 minute scoping call.
Do you make live action or animated demo videos?
Both. Most of our demos combine on-camera presenters and real users with screen capture and motion graphics, which converts better than animation alone.
Can you film our launch event or keynote too?
Yes. We provide multi-camera filming and live streaming for launch keynotes and can deliver highlight clips the same day.
What deliverables do we get?
A hero master plus the cutdowns agreed in the brief, typically 60, 30, 15 and 6 second versions in widescreen, square and vertical, with captions.
Can you shoot hardware products in a studio?
Yes. Our South San Francisco studio handles tabletop, macro and hero product shots with controlled lighting and clean backgrounds.
Do you write the script?
Yes. Scripting and storyboarding are included, working from your positioning and launch messaging.
Do you work outside San Francisco?
Yes. We regularly film in Palo Alto, Mountain View, San Jose, Oakland and across the Bay Area, and nationally on request.
Now booking
Ready to Plan Your Product Launch Video?
Share your goal, date and location and our producers will build a clear plan and quote for your San Francisco project.