LIVELAUNCH FILMS // PRODUCT DEMOS // SAN FRANCISCO
Product Launch and Demo Video Production in San Francisco
Argus HD produces product launch films, SaaS and app demo videos and live launch keynotes for Bay Area tech teams. One in-house San Francisco crew handles the script, the studio or on-site shoot, the motion graphics and every cutdown you need for launch day.
- Fortune 100 clients
- Live production since 2014
- South San Francisco studio
- Bay Area + New York crews
TRUSTED BY
Trusted by San Francisco Teams and Global Brands
Bay Area launch partner
Launch Videos Built for How Silicon Valley Ships
Most launch videos fail for the same reason: they arrive late, they explain features instead of value, and there is only one version when the launch needs twenty. Argus HD plans your product launch video around the launch calendar, not the other way round, so the hero film, the demo walkthrough and the social cutdowns are ready the morning you go live.
We have filmed launches for Skydio, PagerDuty and Google teams across San Francisco, SoMa, Palo Alto and San Jose. That means we know how to turn a product roadmap into a story a buyer, an investor and a journalist all understand in under two minutes.
- Launch Day Coverage
- In-House Product Studio
- One Team, No Hand-Offs
- A Complete Asset Kit
ON SET // SOUTH SAN FRANCISCO
432 North Canal St, Suite #12, South San Francisco, CA 94080
2014
Live production since YouTube’s first live event
100K
Peak viewers on a single live stream
VENUES WE KNOW // LOAD-IN READY
Moscone CenterSalesforce TowerPalace of Fine ArtsSF Marriott MarquisHotel ballroomsBay Area campuses
Argus HD at a glance: video production in San Francisco
FOUNDED
2014 by Tim Kay
STUDIO
South San Francisco, CA
GOOGLE RATING
5.0 ★ on Google
LIVE SINCE
2014, YouTube’s first live event
CLIENTS
Google, Salesforce, Microsoft, OpenAI
AREAS SERVED
San Francisco, Bay Area, New York
Project videos
Watch Our San Francisco Video Production Work
Google Doodle
Brand film · Google
Side Hustle Kickstarter
Campaign video
New School Summit
Conference coverage
What we produce
Product Launch and Demo Video Services in San Francisco
Everything a launch needs from one team, live action and motion graphics together, delivered as a ready to publish asset kit.
Product Launch Hero Film
A cinematic 60 to 120 second film that tells the why behind your product, built for your launch page, keynote opener and paid campaigns.
Product Demo Videos
Clear, feature by feature demo videos that show real people solving real problems, ideal for sales teams, onboarding and website conversion.
SaaS and App Walkthroughs
Screen capture, UI animation and on-camera presenters combined into crisp SaaS demo and app walkthrough videos that make complex software simple.
Hardware and Tabletop Product Shoots
Hero product shots, macro detail and lifestyle footage in our South San Francisco studio, with controlled lighting, motion control and clean backgrounds.
Live Launch Keynotes and Streaming
Multi-camera filming and live streaming for launch events and keynotes at Moscone Center, hotel ballrooms or your office, with same-day highlight clips.
Social and Ad Cutdowns
Vertical, square and widescreen cuts at 60, 30, 15 and 6 seconds for LinkedIn, YouTube, Instagram, TikTok, Product Hunt and paid ads, captioned and on brand.
Behind the scenes
Our San Francisco Crew at Work
Real crews on real shoot days: control rooms, camera positions, load-ins and live switching across the Bay Area. The same senior team you meet on the scoping call runs your show.
Our process
How We Produce Your Launch Video in 6 Steps
A launch-first workflow that works back from your go-live date.
01
Positioning and Launch Brief
We learn your product, audience and launch date, then agree the message, the asset list and the deadline for each deliverable.
02
Script and Storyboard
Our writers turn features into benefits, then storyboard every scene so stakeholders sign off before a camera rolls.
03
Pre-Production
Casting, locations, props, product prep, UI capture plans and a written run of show, all handled in house.
04
Shoot Day
Studio or on-location filming with cinema cameras, lighting and sound, plus screen recording and B-roll in the same day.
05
Edit, Motion Graphics and Grade
Editing, UI animation, motion graphics, colour grading, sound mix and captions, with timecoded review rounds.
06
Launch Delivery
Masters and every cutdown delivered in the right formats ahead of launch day, plus optional live keynote coverage.
Why Argus HD
Why Bay Area Teams Choose Argus HD for Launch Videos
Other studios sell one video. We deliver a full launch kit and can cover the launch event itself.
Launch Day Coverage
The only Bay Area team that can produce your launch film and also film and stream the live keynote, then cut highlights the same day.
In-House Product Studio
Our South San Francisco studio and green screen stage give hardware and tabletop products a polished, controlled look.
One Team, No Hand-Offs
Writers, crew, editors and motion designers work under one roof, so your story stays consistent from script to final cut.
A Complete Asset Kit
Hero film, demo, walkthrough and social cutdowns planned together, so every channel launches with the right version.
1 Team
Same senior crew from scoping call to delivery
15 Min
Scoping call to a fixed, line-item quote
INCLUDED ON EVERY SHOW // NO SURPRISES
Dedicated producerWritten run-of-showRedundant backupsReview linkEvery delivery format
Client reviews
What Clients Say After the Show
Thank you all for your hard work. We couldn’t have asked for a better A/V experience. Your team was amazing to work with.
RTRay T.
Google
Everything is looking great… Everyone here (right up to the CEO) is very pleased at the look of the video.
CSCharles Spier
Meetings & Events International
We just watched the finished video and it blew us all away! Looking forward to working with you and your crew again real soon.
MBMike B.
D&J Tile
It was a pleasure working with you. I really appreciate your patience with our system and also for tuning in on what we wanted the video to look like. You (Argus) nailed it!
SSilvina
U.S. Tennis Association, NorCal
Thank you all for your hard work. We couldn’t have asked for a better A/V experience. Your team was amazing to work with.
RTRay T.
Google
Everything is looking great… Everyone here (right up to the CEO) is very pleased at the look of the video.
CSCharles Spier
Meetings & Events International
We just watched the finished video and it blew us all away! Looking forward to working with you and your crew again real soon.
MBMike B.
D&J Tile
It was a pleasure working with you. I really appreciate your patience with our system and also for tuning in on what we wanted the video to look like. You (Argus) nailed it!
SSilvina
U.S. Tennis Association, NorCal
Trusted on productions for Google, Salesforce, Microsoft, OpenAI and the Golden State Warriors
Our SF footprint
Product Video Production Across the Bay Area
We film launch and demo videos for startups and enterprise tech teams across San Francisco and the wider Bay Area, in our South San Francisco studio or at your office, lab or event venue.
Studio or On-Site
Shoot hero product footage in our studio, then capture lifestyle and team scenes at your office or a Bay Area location in the same production.
Permits, Venues and Logistics
We handle location scouting, permits, insurance and product logistics, so your team stays focused on the launch.
Where We Work
SoMa & Downtown SF · Mission Bay · Palo Alto & Menlo Park · Mountain View & Sunnyvale · San Jose · Oakland & Emeryville
FAQ
Product Launch Video FAQs
Answers to the questions San Francisco marketing and creative teams ask us most often before handing over their footage.
How long does a product launch video take to produce?
Most launch films take three to six weeks from brief to final delivery. If your date is tight we can run script, shoot and edit in parallel and deliver in as little as two weeks.
How much does a product demo video cost in San Francisco?
Cost depends on length, live action versus animation, number of shoot days and how many cutdowns you need. We send a fixed, line-item quote after a 15 minute scoping call.
Do you make live action or animated demo videos?
Both. Most of our demos combine on-camera presenters and real users with screen capture and motion graphics, which converts better than animation alone.
Can you film our launch event or keynote too?
Yes. We provide multi-camera filming and live streaming for launch keynotes and can deliver highlight clips the same day.
What deliverables do we get?
A hero master plus the cutdowns agreed in the brief, typically 60, 30, 15 and 6 second versions in widescreen, square and vertical, with captions.
Can you shoot hardware products in a studio?
Yes. Our South San Francisco studio handles tabletop, macro and hero product shots with controlled lighting and clean backgrounds.
Do you write the script?
Yes. Scripting and storyboarding are included, working from your positioning and launch messaging.
Do you work outside San Francisco?
Yes. We regularly film in Palo Alto, Mountain View, San Jose, Oakland and across the Bay Area, and nationally on request.
Now booking
Ready to Launch Your Product With Video That Sells?
Share your launch date and product, and we will come back with a launch video plan and a fixed quote.
Argus HD · 432 North Canal St, Suite #12, South San Francisco, CA 94080 · info@ArgusHD.com
TRUSTED BY
Leading brands for corporate events, live productions and global broadcasts
Project videos
Watch Our San Francisco Video Production Work
Google Doodle
Brand film · Google
Side Hustle Kickstarter
Campaign video
New School Summit
Conference coverage
Behind the scenes
Our San Francisco Crew at Work
Real crews on real shoot days: control rooms, camera positions, load-ins and live switching across the Bay Area. The same senior team you meet on the scoping call runs your show.
▸ NOW BOOKING
Planning a video shoot in San Francisco?
Share your date, venue and goal. Get a fixed, line-item quote after a 15-minute call with our producers.
- Corporate events, keynotes and conferences
- Live streams, hybrid events and webcasts
- Brand films, interviews and product launches
HOW BOOKING WORKS
01
Share your date and venue
Tell us the event, audience and goal in two minutes.
02
15-minute scoping call
Talk directly with a producer, not a sales rep.
03
Fixed, line-item quote
A written scope and price before anything is booked.
Client reviews
What Clients Say After the Show
Thank you all for your hard work. We couldn’t have asked for a better A/V experience. Your team was amazing to work with.
RTRay T.
Google
Everything is looking great… Everyone here (right up to the CEO) is very pleased at the look of the video.
CSCharles Spier
Meetings & Events International
We just watched the finished video and it blew us all away! Looking forward to working with you and your crew again real soon.
MBMike B.
D&J Tile
It was a pleasure working with you. I really appreciate your patience with our system and also for tuning in on what we wanted the video to look like. You (Argus) nailed it!
SSilvina
U.S. Tennis Association, NorCal
Thank you all for your hard work. We couldn’t have asked for a better A/V experience. Your team was amazing to work with.
RTRay T.
Google
Everything is looking great… Everyone here (right up to the CEO) is very pleased at the look of the video.
CSCharles Spier
Meetings & Events International
We just watched the finished video and it blew us all away! Looking forward to working with you and your crew again real soon.
MBMike B.
D&J Tile
It was a pleasure working with you. I really appreciate your patience with our system and also for tuning in on what we wanted the video to look like. You (Argus) nailed it!
SSilvina
U.S. Tennis Association, NorCal
Trusted on productions for Google, Salesforce, Microsoft, OpenAI and the Golden State Warriors
FAQ
San Francisco Video Production FAQs
How much does video production cost in San Francisco?
Video production in San Francisco is priced by scope: crew size, number of cameras, shoot days, locations, live streaming and post-production all affect the budget. Argus HD provides a fixed, line-item quote after a free 15-minute scoping call, so you know the full cost before production begins.
What types of video production does Argus HD specialize in?
For video production in San Francisco, we specialize in corporate video, executive communications, event filming, live streaming, earnings meetings, all-hands broadcasts, hybrid events, interview and testimonial videos, product launch videos and brand films for Fortune 100 companies, startups and agencies.
How quickly can you start my project?
Simple interview shoots can usually be scheduled within one to two weeks. Larger productions such as multi-day conferences, brand films or hybrid events need more lead time for planning, permits and crew booking, so contact us as early as you can.
Do you handle permits, insurance and location logistics?
Yes. We manage San Francisco Film Commission permits, certificates of insurance for venues and all location logistics across San Francisco and the Bay Area, including venue load-in rules and parking.
Can you film at our office, or do we need a studio?
Both work. We film on location at your office, venue or a Bay Area location, or in our green screen and broadcast studio in South San Francisco, which is lit, mic’d and teleprompter ready.
Do you offer live streaming and hybrid events?
Yes. We produce multi-camera live streams and hybrid events with remote guests, branded graphics and bonded backup, streaming to YouTube, LinkedIn Live, Zoom, Vimeo, Facebook Live, X and custom RTMP destinations.
What is the difference between video production and videography?
Videography is operating the camera on the day. Video production covers the full process: strategy, scripting, location scouting, permits, directing, lighting, audio, editing, color grading, motion graphics and delivery. Argus HD is a full-service video production company.
How do you help executives who are nervous on camera?
We use teleprompters, conversational interview techniques and short rehearsals, and our director coaches on pacing, eye line and tone. A calm, prepared set is the fastest way to a natural performance.
Do you travel outside San Francisco?
Yes. We work across the Bay Area, including Oakland, Berkeley, Marin, Palo Alto, Mountain View and San Jose, and nationally from our New York office and with trusted crews in Los Angeles and Las Vegas.
What makes Argus HD different from other San Francisco video production companies?
A senior-led, dedicated team runs your project from pre-production to delivery, with live broadcast experience dating back to YouTube’s first live event in 2014. You get one point of contact, a written scope and no handoffs.
What deliverables will I receive?
Deliverables are agreed in your written scope and typically include edited master files, highlight reels, social cutdowns in vertical and square formats, captions and full-session recordings for events, shared through a review link before final delivery.
How do I get started?
Book a free 15-minute call or contact our team with your date, venue and goal. We will confirm availability and send a fixed, line-item quote.
Now booking
Ready to Plan Your San Francisco Video Production?
Argus HD · 432 North Canal St, Suite #12, South San Francisco, CA 94080 · info@ArgusHD.com
- Fortune 100 clients
- Live production since 2014
- South San Francisco studio
- Bay Area + New York crews
Our process
How Your Video Production Runs, Start to Finish
01
Scoping Call
02
Pre-Production
03
Shoot Day
04