Most marketing and events teams hit this question at some point. You are producing more video than you used to. Someone suggests hiring a full-time videographer. Someone else points out what a production company costs per project. And suddenly you are in a conversation that nobody quite prepared for. The answer is rarely as clean […]
Every year, more of our clients ask us the same question. How do we make a video that feels like content, not an ad? That is where branded content video production comes in. It has quietly become the most powerful way for companies to connect with their audiences. At Argus HD, we have produced branded […]
When clients first walk into our San Francisco studio, the lighting setup is one of the first things they notice. It is also one of the most asked about. Three point lighting is the foundation of nearly every professional shoot you have ever seen, from corporate interviews to executive broadcasts to feature films. At Argus […]
A producer asked me last week why our delivery line couldn’t just be lower. Fair question. Most companies would dodge it or bury it deeper in the budget. I’d rather do the opposite and show you exactly where every dollar goes. To our fellow producers, coordinators, and promoters: I’ve always believed in being 100% transparent with […]
A/V technology integration has transformed corporate events into modern productions. Modern corporate events eliminate static podium addresses and fundamental slide-show presentations through full-immersive visual experiences enabled by high-definition presentation quality, clear audio systems, and interactive functions. A/V technology ensures smooth communication while improving audience engagement and lasting impact on all events, including global conferences, product […]
New York is an important centre for media and entertainment. It also has top production houses. These businesses create digital content, TV shows, and ads. They also produce movies and commercials. Before working with a production company, learn about their services. Your knowledge helps you choose the right one. This blog will teach you about […]
Insights Client: The New York Times Production: The Ezra Klein Show, live taping and multi-platform distribution Venue: Calvin Simmons Theatre, Oakland The room: Sold out. The reach: national. Short Summary When The New York Times took The Ezra Klein Show live for the first time, the stakes could not have been higher. Argus HD delivered […]
Last week, Quixote Studios announced they’re shutting down most of their Los Angeles sound stage business, pulling out of Georgia and New Mexico entirely, and laying off 70 people. Hudson Pacific acquired them in 2022 for $360 million. The CEO recently called it “not the best deal we’ve ever done.” As someone who runs a […]
Quick Summary Product launch event videos show real moments and create strong marketing value. They explain products, build trust, and keep audiences engaged. With proper planning, they improve visibility, increase conversions, and support steady sales growth for businesses. Introduction Businesses make lots of profit from every new product launch. It helps make a powerful […]
Quick Summary To capture events well, you need planning and proper gear. Keynotes, panels, and networking all need different filming approaches. Good visuals and audio create a strong impact. Introduction Event video production goes beyond basic recording. These videos reflect real feelings and events. Each moment adds to the story. It covers keynotes, panels, and […]
