Live Event Production for PagerDuty User Roadshow: SF Chase Center Case Study
Chase Center, San Francisco. Above the Rim venue entrance.
The Assignment
PagerDuty on Tour is a traveling roadshow that brings the product directly to engineering teams across the country. The San Francisco stop at Chase Center needed broadcast-quality video production that would work both for the 200 high-signal buyers in the room and the thousands more watching remotely.
The mission: produce video content that would stand on its own. Not a recording of a demo. A finished piece that felt like a broadcast, not a conference capture. Every camera angle, every transition, every piece of graphics had to be captured and edited into something that worked for a distributed audience.
How We Approached It
Live Production, Video-First
The roadshow had to work as both a live event and a finished video. That meant multi-camera capture from the beginning. Wide shots of the audience and stage. Tight shots of the product on the display. Graphics overlays for live data visualization. Audio mixed clean enough to stand alone without a live audience reaction.
We treated the live event as the first draft of the video content.
Multi-camera capture with broadcast lighting and Sennheiser audio. PagerDuty branded stage.
The Demo
Live product demonstration on stage. Real incident scenarios. Real response workflows. Real data. Our camera crew captured every moment of the demo. The graphics switcher managed live visual overlays that would make sense to someone watching the recording later.
We designed the capture so that viewers watching the video weeks or months later would understand the product without needing to have been in the room.
PagerDuty on Tour keynote signage at Chase Center.
The Logistics
Chase Center brought real constraints. Loading dock under maintenance. Freight elevator limits. A stage 16 feet wide. But the video requirements added another layer: we needed positions for multiple cameras, cable runs for wireless mics, and equipment placement that did not block sightlines for either the live audience or the camera crew.
We coordinated with the venue, planned every cable route and camera angle in advance, and staged equipment so both the live event and the video production could happen without compromise.
PagerDuty venue interior. Pre-production site survey and setup.
Why It Matters
Roadshows are expensive. Venues cost money. Travel costs money. Bringing a full crew to 15 cities costs money. Video lets you amplify the impact. 200 people in the room get a live experience. But the video reaches thousands more. Engineers who could not travel. Prospects in other regions. Teams that need approval before buying and need to show the product to their colleagues.
The video becomes the asset. The live event is the source material.
For PagerDuty, the event at Chase Center was not just a day in San Francisco. It was the content foundation for reaching buyers across the country. A broadcast-quality product demo that worked as well on a laptop three months later as it did live in the room.
Production Details
| Event Type | Roadshow Stop with Video Distribution |
| Venue | Chase Center, San Francisco |
| Client | PagerDuty |
| Live Audience | 200 engineering leaders and buyers |
| Production Scope | Multi-camera capture, broadcast graphics, full production edit, Sennheiser wireless audio |
| Outcome | Broadcast-quality video asset for internal and external distribution |
| Production Company | Argus HD, San Francisco |
Related Services
Argus HD provides video production in San Francisco for corporate events, product launches, and executive broadcasts. We also offer livestream production and full AV event production across the Bay Area.
Looking for a production partner for your next roadshow, conference, or corporate event? Get in touch.