Chrome Dev Conference – Putting on a Show for One of the Worlds Biggest Browsers

I have a question…

Let’s say you are a company that has a product of over 1 billion daily active users and you want to announce new features and upgrades.  How do you get the message out to the “invite-only crowd” in addition to tens of thousands viewing online? Easy, you hire the right production team.

Argus HD partnered with the Google’s Chrome team to provide AV, live streaming and interactive breakout services for their Chrome Dev Summit held at The Yerba Buena Center For The Arts in San Francisco, California.

Chrome is one of the world’s most active browsers with over 1 billion users daily and The Chrome Dev Summit is an annual gathering for those developing for the Chrome platform.  Everything and everyone developing apps from business to music to creative arts were in attendance to hear the latest announcements and products coming down the pipeline for Chrome.

Argus HD first started doing this event back in 2014 when it was just a small gathering of about 200 developers in Google’s Mountain View offices.  As the Chrome platform grew worldwide, so did the Dev Summit as it moved to the SFJAZZ Center. It quickly outgrew that space and now it now takes place at the beautiful Yerba Buena Center for The Arts. Google entrusted Argus HD Productions to work alongside George P. Johnson, one of the world’s leading event and experiential marketing agencies, to create a dynamic Audio Visual experience for the attendees and those watching via the live stream.

The Chrome team challenged us as to how to best present their industry-leading interface, which includes movement and design, to a live audience. While this task is easy for most high-end computers, the complexity of bringing this to a 30’ LED screen and the live stream was no small task. To achieve this, Argus put together and deployed a team of highly technical and creative individuals that again pushed the boundaries of technical execution.  We doubled the amount of information from the traditional 30p to latest high-end standard, 60p. This would not have been capable just a few short years ago. By keeping pace of the latest technologies, Argus was able to meet and exceed our client’s expectations for both the live and video-on-demand of the summit. It was a truly stunning show no matter how it was viewed.

Argus also helped create an interactive space for the developers which included over 50 monitors, demo stations and breakouts for the Chrome developers.  Through smart design and layout of the space, the developers and attendees were able to share and demo the newest products and discuss future projects for the Chrome platform,  thus, allowing Chrome to continue to stay at the top of the browser chain.

It was a hugely successful show over 2 days and attended by over 1000 people each day.  Tens of thousands of people are continuing to view the 2 day event on YouTube.

Check out these 2 unique perspectives and recaps of the conference:

Chrome Dev Summit 2018 – Behind The Scenes with Paul Lewis

Guaranteeing Responsiveness – Top 5 Takeaways from Chrome Dev Summit